The fastest way to get smarter about your business is to remove the wait between questions and answers.
It starts simply: give an AI contextual access to your live data.
No more waiting in the reporting queue. No more setting aside weeks of engineering time. No more one‑off scripts.
Just ask clear questions in plain language, receiving answers from live information in seconds.
You might ask:
• “Which customers’ usage is dropping compared to the overall trend?”
• “Who joined recently and hasn’t used feature A or B?”
• “When’s the quietest cross‑region window to deploy an update?”
You set the AI up so it understands and has access to your data model, relationships, and semantics — so it can filter, join, and summarise without manual intervention. That alone slashes the time from curiosity to decision, which means:
• Teams can experiment more often and at lower cost
• Leadership can test “what if” scenarios on demand
• You discover patterns you weren’t even looking for, because it’s so easy to ask another question while the thought is fresh
Then the real transformation happens when those interactive answers connect into your operational systems.
That’s when the AI can:
• Trigger alerts in ops or customer‑facing systems when thresholds are crossed
• Send targeted messages, support tickets, or tasks when a customer milestone, adoption point, or risk signal appears
• Keep BI dashboards, spreadsheets, and executive reports perpetually refreshed
• Automatically feed into weekly, monthly, or quarterly review cycles so trend changes are seen — and acted on — in context
• Drive customer adoption journeys by identifying the right time for the next feature nudge
This progression means the same system that answers today’s question can also:
1. Detect shifts in behaviour in real time
2. Trigger the right workflows instantly
3. Keep decision‑makers working from the latest view
4. Uncover and act on new opportunities that emerge from rapid, low‑cost exploration
All of this still demands discipline: read‑only scopes for analysis, tightly‑controlled write paths for any action triggers, and clear documentation to ensure accuracy. It requires some effort to set up properly. But executed well it can give great insight, radically shorten time from curiosity to insight, and keep making invaluable impact on the business.
This is not the fabled AGI. It is ABI, Artificial Business Intelligence, and is available right now — interactive when you need it, proactive when you don’t, and built to shorten the path from question to answer.
Real business insight at the speed of curiosity
